Fashion

Editorial, Lookbook and Runway

Fashion photography has to do more than show the clothes. It has to communicate the designer’s point of view.

For 20 years, I’ve photographed fashion campaigns, editorials and lookbooks for designers and brands, as well as runway collections at New York, London, Paris Haute Couture and Hong Kong Fashion Weeks. I’ve worked with designers including MIMI Tran, creating images that present both the detail of the garments and the larger vision behind a collection.

As a former editor-in-chief of VOLO Magazine, I also understand the editorial side: how photographs work together to tell a story, hold a viewer’s attention and give a collection its own visual identity. That perspective informs how I approach the lighting, direction and composition of every shoot, whether the images are intended for a campaign, a lookbook or publication.