Photographer, Software Engineer, Educator, Entrepreneur
Possessing an unapologetic appreciation for feminine beauty, he began studying the work of western photographers such as Guido Argentini, Russell James, Stefan May, Frank de Mulder, Ellen von Unwerth, Patrick Demarchelier, and Helmut Newton as well as erotic photographers from Asia, Rich began developing his own style of lighting and composition which was a combination of glamor, erotic, art, and fashion. From Fall 2012 until Spring 2014 Rich served as Editor in Chief of VOLO, helping transform it into the popular international art photography magazine it is today.
He started shooting fashion shows in 2010 and in the following years found himself at the end of runways at fashion weeks in New York, Hong Kong, Paris, London, and LA. In 2013 he partnered with designer MIMI Tran as COO lending his experience in fashion and technology to help her build her brand from the bottom up. He was not only responsible for all of the photography but also the branding, graphic design (including the MIMI Tran logo), produced all of the look books, catalogs, line sheets, ads, marketing and social media materials, managed the finances and bookkeeping and had many other roles. In early 2017 Rich left his position at MIMI Tran as well as a lucrative position at Google in order to focus on developing his photography business full time.
Originally from the east coast, Rich earned a Master’s in Music Technology from New York University in 2001 and became an adjunct instructor, a role which he kept for six years. Soon after completing his Master’s, he taught himself web design and computer programming and started a freelance web consulting company. Juggling freelance development projects and courses at NYU, Rich also began teaching Web Design and Multimedia at the Art Institute of New York City and in 2006 he completed a professional certificate in Project Management back at NYU. In 2007 after a short time as a web developer at New York Presbyterian Hospital, he accepted a position as a Front End Engineer with Yahoo! which included a relocation that brought him to the Bay Area. From Yahoo! Rich went to Skybox Imaging where he worked on developing user interface designs for command and control of Earth-orbiting imaging satellites and managed a team of engineers. Google bought Skybox Imaging in 2014
1721 Rogers Avenue, Suite C, San Jose CA
It is a 12002ft space which can comfortably accommodate a full production team including models, makeup artists, hair stylists, assistants, and other support people.
It has been used to shoot look books, head shots, product photos, hair design competition entries, magazine spreads and to host workshops and group shoots.